Tailored Software

For more than a decade, E-Base Interactive has been writing software solutions focused on solving the unique business needs of its clients. This process places great emphasis on reducing work cycles, aggregating data, delivering the appropriate accurate information to the proper individuals in real time and improving organizational efficiency.

Solutions place great emphasis on User Experience Design where graphic design, content placement and copywriting catalyze the effectiveness of those using the system. Often the final solutions tie into legacy systems, external data stores and have interfaces that are both web and client-server.

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Web Site Design

Like its software development services, E-Base's web site design first begins with identification and assessment of the Client's objectives and then evolves into User Experience Design. User Experience Design is critical to ensuring the web site has the potential to meet its goals and places emphasis on Graphic Design, Content, and the arrangement of information on each screen. E-Base then uses the appropriate technologies to develop the web site best suited to accomplish the Client objectives. Often integrating with internal and external data stores to communicate information to the public and trusted visitors alike.

E-Base assists its Clients with selecting the proper hosting vendor and offers ongoing support and web site promotional services.


E-Base Interactive has a backoffice staff trained in data processing and teleservices. E-Base's teleservices are typically focused on efforts such as collection of accounts receivable balances, system support, mail orders, inquiries from web sites and outbound follow-up on leads. We employ experienced teleservice agents and support their activities through a custom Call Center application developed in-house to flexibly integrate with a variety of VoIP platforms and applications for a seamless service experience. Teleservices can be procured on a per hour or per unit basis. The price for E-Base teleservices are often less expensive than the cost of employment.

For more information on our teleservices support, please contact us here
Data Processing

E-Base Interactive's backoffice staff performs data processing services for its clients, often integrating directly into a client's business process. Data processing may take the form of processing applications or registrations where E-Base will review the information, accept/reject the form, data key the information and provide it back to the Client within 24 hours. Data keying is often dual entered and matched for accuracy, depending on the client requirement. E-Base also performs online research and follow-up calls to validate and improve information provided. Data processing also includes ad hoc assignments such as processing electronic files and returning the results in a specified format. Data processing services are often charged per unit.

Digital Marketing

Digital marketing has become more and more critical to achieving success online. E-Base takes great care to understand the Client's objectives and its target audience. Offering our Clients an honest assessment of the content they are attempting to share, we often assist with reshaping the message prior to reaching out to the audience. And when we do reach out, we do so in a respectful unobtrusive manner that brings visitors who have a desire to be there. Using proper messaging, respecting the audience and offering opt-in information through social media outlets allows our clients to get the right visitors, convey the proper information and achieve their business objectives.

Graphical Design

E-Base has an experienced graphic design team. In addition to designing web site and software interfaces, they also perform more traditional design services. These services include: Banner, newspaper and magazine ads, image processing, digitizing content and book layout/design. E-Base's graphic design team integrates directly with its client's business processes.


Why don't we write code that just works? - Linus Torvalds

source: linux.gmane.org

"This kind of I broke things, so now I will jiggle things randomly until they unbreak is not acceptable."

Interesting discussion on debugging in a Linux kernel thread, contributed by the "creator" of Linux, Linus Torvalds.

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Optimizing AJAX

source: dynatrace.com

"Testing and Optimizing of what I call “traditional” page-based web applications is not too hard to do. Take CNN as an example. You have the home page www.cnn.com. From there you can click through the news sections such as U.S, World, Politics, … – each click loading a new page with a unique URL. Testing this site is rather easy. Use Selenium, WebDriver or even a HTTP Based Testing tool to model your test cases. Navigate to all these URLs and – if you are serious about performance and load time – use tools such as YSlow, PageSpeed or dynaTrace AJAX Edition (these tools obviously only work when testing is done through a real browser). These tools analyze page performance based on common Best Practices for every individually tested URL."

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White House releases its Strategy for Identity Ecosystem

As advertised, the White House has released it's National Strategy for Trusted Identities in Cyberspace (NSTIC).

Initially feared by many as a 'big brother program', the initiative may simplify our online experience by allowing us to manage our username/password for multiple sites in one convenient location, while improving security.  Most of us currently use the same user name and password for multiple sites which contributes to online fraud and identity theft.  We also have accounts with web sites long forgotten and therefore cannot update our credentials if we chose to do so.

In addition to consumer inconvenience, managing issues related to online fraud is expensive for businesses which result in higher consumer prices.

The new strategy, revealed today, charts a course for the public and private sectors to collaborate to raise the level of trusted associations between web sites.  The NSTIC plans to promote a user-centric 'Identity Ecosystem' where individuals and organizations will be able to develop a trust by implementing agreed upon standards to obtain and authenticate digital identities from individuals and devices.
Participation in the NSTIC is voluntary.

The guiding principles of the Identity Ecosystem are as follows:

1. The White House repetitively emphasizes civil liberties (Privacy) as a guiding principle of the Identity Ecosystem.  The Strategy also vows to preserve online anonymity and pseudonymity, including anonymous browsing.
2. Identity solutions must be secure and resilient.
3. Policy and technology interoperability among identity solutions. This policy should support identity portability and allow providers to accept a variety of information as credentials.
4. Cost-effective and easy to use.

The Strategy rightfully recognizes there is much work to be done and that the role of government in achieving the Identity Ecosystem is critical and must be carefully calibrated.  The White House also points out government should not over-define or over-regulate the  existing and growing market for identity and authentication services and that a single approach could inhibit innovation and limit private-sector opportunities.

As new legislation may be required, it looks like a long road ahead. If the Strategy is able to respect its guiding principles the Identity Ecosystem could offer dramatic improvement to our digital lives.

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The Ceylon Project

Gavin King of Red Hat/Hibernate/Seam fame recently unveiled the top secret project that he has been working on over the past two years, a new language and SDK designed to replace Java in the enterprise. The project came out of hiding without much fanfare or publicity at QCon Beijing in a keynote titled "The Ceylon Project - the next generation of Java language?". It took a fair amount of Google translate for me to get to the relevant slide decks, (Embedded below) but once I found them, the information was all there in plain English.

Read more on The Brain Dump.


There Should Be Limits to Usability

Interesting article that discusses possible detrimental effects of increased usability in user interface design:

"People generally regard improving the usability of products or systems as a major part of our role as UX designers. While there are tradeoffs in all aspects of design, our assumption has generally been that products and systems that are easier to use are preferable to those that are harder to use. However, despite what seemed to be a common understanding, a number of articles have recently reported on research that suggests increased ease of use can be detriment"

Read more here.

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